Heads up !
In the month of August, the S.E.C participated in the exclusive Nielsen Case Study business competition and impressively established a position of top 10 finalist!
Despite our very own team "Segian Braniacs" not winning the competition, it was still astounding for the S.E.C team to compete in an exemplary business standard challenge.
What went down :
Nielsen’s Inter-university Case
Competition 2015 was a case study challenge held by Nielsen Malaysia in collaboration
with Inti College Subang Jaya. Seventeen participating teams were sent from
universities and colleges all around Malaysia, each consisting of three members. Members of the
SEGi Entrepreneurship Council (SEC) sent to take part in the competition
included Lim Jenq De Quintus, Ashwini Asha Pratap and Iswary Kengartharan. The
team was named Segian Brainiacs.
The competition comprised of two stages:
the preliminary round and the final round. Each team was to first select one of
two topics prepared by the organizer, and the preliminary round would require
participants to submit their findings on the selected topic in a PowerPoint
document via email. Thereafter, eight teams would be shortlisted for the campus
final, where finalists would present their findings on-stage at Inti College
Subang Jaya.
Preliminary
Segian Braniacs selected the FMCG Case (FMCG stands for fast-moving
consumer goods) as its research topic. Before the preliminary round
commenced, the team attended the Briefing Day at Nielsen Malaysia on August 3,
where the full cases were revealed and explained by the judges in charge.
There, the team was advised on how to approach the case and the methods to
conduct its research. When the supporting data for the chosen topic was finally
given to the team via email, the preliminary round officially started. The case
findings were to be submitted by August 19, providing approximately sixteen
days for the members to complete their task.
In the FMCG Case, the team was required
to identify a newly introduced actual ready-to-drink (RTD) tea brand that aimed
to become the No.1 brand in the RTD tea market of Malaysia, and establish
strategies for the brand to reach its goal. Market data such as price and sales
was provided to aid the research.
To identify the brand, members of Segian
Braniacs conducted online research and fieldwork. They also convened
discussions from time to time to update their research findings. With evidences
collected from brand backgrounds and self-conducted analyses, the team later
concluded that the brand in question was Oishi. Hence, competitive landscape
and strategies were developed based on the brand with extra help from council
advisor Mr. Gary. All findings were then compiled into a PowerPoint document
and finally submitted to the organizer by email.
Final
On August 25, Segian Braniacs was
informed that it had been shortlisted for the campus final along with seven
other teams, out of all seventeen teams. The final was to be held at Inti
College Subang Jaya on August 28. On the day of the final, the team, led by Mr.
Gary, travelled together to the venue in their formal attires. The team was
first greeted by the organizer at the college’s Auditorium. At approximately 10
a.m., the presentation section officially commenced. The team was arranged as
the third team to present.
During their presentation, members of
Segian Brainiacs contributed their best efforts to deliver their findings. To
provide better understanding, items such as RTD tea bottles were used as well.
The team also managed to answer questions raised by the judges after their
presentation, and had received positive remarks from the judges on several
aspects of its presentation. Overall, the team achieved fine results and Mr.
Gary was satisfied with its performance. On a side note, presentations by certain
other participants were informative and at the same time appealing.
After the presentation section was over,
results were announced based on assessments of the judges. Five teams, having
shown excellent presentation of their findings, were awarded. Regretfully,
Segian Brainiacs was not among the winners. Nevertheless, the team had attracted
favorable attention from the audience with their unique contents. Certain
members of the organizer as well as participants from the other teams indicated
that they were indeed impressed with the analyses conducted.
Conclusion
Members of Segian Brainiac were honored
to have witnessed presentations delivered by participants from different institutes,
learning what they had not. The team also had the chance to communicate with the
staff from Nielsen Malaysia and students from other institutes. Although the
team did not achieve victory in the competition, the experience earned was undeniably
valuable. Having taken part in the challenge, members of the team are believed
to have attained growth in their researching and presentation abilities. The trio
appreciate the opportunity granted by Nielsen Malaysia and will continue to
work towards improving their personal and professional skills.
Credits to Lim Jenq De, Quintus for the brief summary on the event.
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